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Master these concepts and it is
time for you and your downline to Celebrate
This report, "12 Guaranteed Ways To Keep Your Downline Alive,
Happy, Vigorously Active . . . And Buying" is one of 15 reports
contained in our set of reports, "How To Build A Lean, Mean MLM
MACHINE . . . By Mail." If you have not purchased the entire
set of reprintable reports, I strongly urge you to do so now so
that you can take full advantage of this program.
If you have been reading and studying the other reports in this
series, you will have come to a very important conclusion. You
will want to build your MLM organization DEEP! But let's review
this just in case it is not crystal clear in your mind. It is
so important for you to understand this principle. The very back
bone of your succeeding with a MLM program is that you are able
to multiple your efforts through others. That way, your
organization multiplies such that your 3rd, 4th 5th and so on
levels attain a large number of people in your organization - or
down-line.
You will always earn the large money in your deep levels. In fact,
a lot of MLM programs are geared so you will make more on your
deep levels (per person) than what you will earn on your
first level. In our report, The Home Operated Wealth
Builder's Program," we show an example how this can work. In
that example, if you were to recruit 1,000 members on your
first level, you earn about $3,000 per month. Conversely, if
these same 1,000 people were on your 3rd level, you would
earn about $23,000 a month. That's a big difference. So you
see there are two very important reasons to build your downline
deep. First, that is where the large number of people will be. The
second reason is that many MLM programs pay much more per person
in your deep levels.
The "Secret Key" is building a deep organization is fairly simple.
You must HELP YOUR FIRST LEVEL, AND THEN TEACH THEM HOW TO HELP
THEIR FIRST LEVEL! In other words, you must have a system
that is 100% duplicative. To do this, you must first have a
method that works for you. You then show your first level
how to replicate your method. And lastly, but most
important, YOU MUST BE ABLE TO TEACH YOUR FIRST LEVEL TO
TEACH THEIR FIRST LEVEL! To look at this another way, you
must be able to HELP your first level and show them how to help
their first level of downline. Just like I am doing. And
just like I want you to do. Let's be perfectly honest with
each other. If I can help you, and we both make money, then
I am motivated to help you. Right? That's how MLM works!
When it's done properly, MLM is a beautiful system. You
don't have to sell the world! Only a few in your first
level.
Now before you read further, I want you to agree with what we have
said so far. If you want to build a large MLM organization, you do
so by primarily working with your first level of people. Agree?
Just imagine. Let's say you start with 10 people. If your MLM
program has 5 levels, it can grow 10 x 10 x 10 x 10 x 10 = 100,000
on your 5th level! Now admittedly, that is a perfect mathematical
model, and it is unlikely that will happen and we both know it.
But, if you have a good system that really can be
implemented, you probably can get close! Let's talk a little
more about how many people you should sponsr on your first level.
You decide, but you should use this as a guideline: "Sponsor
only those that you can help." In this program, "help" is
more or less defined as your capability to generate leads
and make some mailings for your first level of downline. In
other words, if you follow the techniques in this program,
you will be able to generate many good qualified leads that
you will want to pass (sell) on to your downline. If you
have some up front cash to advertise or whatever, you may be
able to help more than 10 people. On the other hand, if you are
truly starting on a shoestring, maybe you can help only a few. But
I find it hard to believe that if you use this program, you can't
help at least 10 people. But you decide. The objective is simple.
Decide how many ACTIVE people you want on your first level, and
then go for it!
When I say ACTIVE, let me explain. You will no doubt sign up
people that will not do anything! When that happens, don't be
discouraged. Instead, you need to find a replacement that will
be active. If you set your goal to have 10 active people in your
first level, don't stop until you have met your goals. Remember
that as soon as you sign up one or two people in your first level,
you will want to help these people as well as filling out your own
first level. During this period, your upline also will be
available to help you! Therefore, your upline is helping
you, you are helping yourself, and you are helping your
downline - all at the same time. Take this into
consideration before you commit to how many people you want
to build in your first level.
You also should set a goal in your mind for how long it will take
you to fill in your first level. Rome was not built in a day, so
give yourself enough time. The important thing is to stick to it.
If you stay with it long enough, it will blossom out for you.
And lastly, keep your troops motivated! This program will work for
you and your downline! It will take some time and effort on
everyone's part! Anything worthwhile seldom comes totally free.
But if you follow the steps in this program, your chances of
success are very high. It is really quite simple. If you
make money quickly, I think you will be motivated to work
this program. Won't you? And so will the people that you
sign up! So make sure you "lean" on your upline sponsor, and
you in return provide a little assistance to your downline.
We all help each other to make this work for all of us.
OK, enough said. Now how do you keep you and your people happy and
motivated? Well, there are a few basic rules that you need to
know and conform to.
1. Promote Forced Payment MLM Plans
There are all kinds of MLM programs. In many of them, you can
join and stay active by just paying your yearly organizational
fee. I believe in participating in MLM programs in which everyone
is more or less forced to buy something every month. that way,
you are more or less guaranteed that all members in your downline
are contributing to your income. You have to look at this from a
practical point of view! For example, I know some people that
have over 1,000 people in their organization, but no one is buying
hardly anything! No one is making any money! Just wasting it on
recruiting new members! That just doesn't make any sense. Yes,
I realize that it is tougher to recruit people into a program that
requires you to pay, say $50 a month. But then again, you don't
have to recruit the world! Only ten will do very nicely! Wouldn't
it?
2. Sell Them The MLM MACHINE Reports
At all costs, make sure that your downline members buy a complete
set of the MLM MACHINE reports. These reports automatically train
your downline. They just about insure them a way of making money.
In this way, you are automatically teaching them how to duplicate
what you are doing. And isn't that what this is all about? You
bet it is!
3. Teach Your First Level To Concentrate On Local Promotion
The quickest way to promote MLM programs is locally. Why? Because
you can circulate postcards and mini-flyers immediately. You can
place ads in local newspapers that will be circulated within the
week. You want your first level of people to get instant
gratification. No waiting! Get them started immediately so they
can taste sweet success immediately. There is nothing quite like
getting money in your mail box that builds confidence.
True, national advertising is excellent an you may want to get
active in this right away also. But it takes time. Also, you
have the risk of competition. With local areas, it is a good bet
that few people, if any, have seen the postcard offer. And there
are millions of people! This is how the thin edge of MLM and
mailorder merge together very subtlety. Remember, you should try
to sign up only 10 or so people in your first level. In you own
"Warm Inner Circle" and in your own neighborhood, you must have
10 people that you can sign up. Don't you? Circulate the
postcards and mini-flyers! It's easy, fast and inexpensive!
4. Encourage Them To Participate In Several Mailorder Programs
Look, the more mailorder programs that you and your downline
participate in, the more money you both will earn. The stronger
you become financially, the better you will be able to carry on
and help your downline. By other "mailorder programs," I am
suggesting that you buy and resell as many reprintable reports
as you can afford, and "buy into" some of the mailorder
distributorships that you can resell. When you sell the MLM
MACHINE, you can then expect to earn a lot of extra profits!
You can then expand again.
Just imagine if you had bought into, let's say, 35 or so
offerings! If you have 35 offerings and you sell 100 MLM
MACHINES, you probably stand to sell 35 x 100 = 3,500 orders.
Why? Because your name will probably remain on the MLM
MACHINE reports until someone buys from you! And if you make
a $10 profit on the average on each order, that is $35,000!
Isn't it? With that kind of up front money, you can do an
awful lot of promotion to help the 10 people in your first
level. You could almost build your second level with that
kind of promotion! Couldn't you?
5. Encourage Your Downline Members To Participate In Two Or
Three MLM Programs At The Same Time.
We talk a lot about diversification in a later report, but let
me just summarize some of the benefits for you and your downline.
By using the MLM MACHINE to promote your MLM company, your efforts
can be multiplied if you offer more than one MLM company. This is
only true if you have a coherent plan to market more than one MLM
program at the same time. And you do! I am not advocating that
you become a "MLM junkie" just to have several companies. But if
your MLM companies compliment each other, you have a chance to
multiply your earnings. Therefore, if you can afford to handle
two or three MLM companies, the MLM MACHINE will maximize your
profits for just about the same effort!
6. Sell Your MLM Leads To Your First Level
This is your first responsibility to your first level. And it is
the most important thing to teach your people to do for their
people. It is not that hard to do, and you make money doing it!
Isn't this just a great program? This concept is so important that
we have dedicated an entire report on the subject, "How To Build
Your Downline Deep By Selling Leads . . . And Literature." Just
in case you don't have that report, here is a summary.
If you have used any of the promotional methods that are described
in this program, you can surely generate more leads than what you
will need in order to sign up your first level of 10 active
people. When that happens, it is time for you to concentrate
on helping and teaching your new people. The fastest and
best way to do this is to simply offer the surplus leads
that you have generated to your newly recruited people.
Now let's review how these extra leads might be generated. If you
have studied the complete set of reports in the MLM MACHINE, you
will have found many promotional ways that you probably are using.
Perhaps you have circulated the mini-flyers, sent a few postcards
to your "Warm Inner Circle," and maybe you have placed some
classified ads or small space ads nationally. Before you know it,
you have sold a few MLM MACHINE packages, and you will have built
your first level of distributors. But the MLM MACHINE reports
keep getting copied and recopied. With it, the request to send
literature out (with payments)keep coming . . .and coming!
Now you are in a perfect position to really help your downlineand
build a deep organization! Remember, if you follow my plan,
people are paying you to send to them your sales literature, and
you can sell these leads to your downline. Can't you? But don't
get greedy! Remember our example MLM program in which you could
earn $27.00 for each person that you personally recruit? Stop and
think now!
In this example, you will make your big money on your third
level! So instead of recruiting this person for yourself, you
simply sell this lead to your downline members for only $1.00!
You help your downline members, and you build your third level
where the big continuous money is! Everyone wins! Don't they?
Is this duplicative or what? You bet it is!
If you look at the reports #11, #12 & #13 in the MLM MACHINE
reports, you find other offers where the person will send in at
least a SASE (Self Addressed Stamped Envelope) with extra cash
or stamps. If a person does this, do you think he is anxious
to buy? Remember, this person already has the MLM MACHINE
reports, and he knows what this program is all about. He sure
is interested. Is this a good quality lead? It doesn't get
any better, does it? OK. You now have a fist full of mailorder
type "inquiries." All these inquiries are self addressed stamped
envelopes with an extra postage stamp! What is this lead worth?
Well, some of these inquiries want information on reprintable
reports, mailorder dealerships and some want information on MLM
programs. Look, I don't mind making money the easy way. For
those that want information on the reprintable reports and
mailorder dealerships, I send them out myself! If I have a new
person that is struggling, I might as a personal favor sell him
a few at $1 each. What the heck. That more than pays for my
advertising costs. And you should consider handling your leads
this way too!
But what about the leads wanting MLM program information? I
ALWAYS offer these to my downline at $1 each and also offer to
mail the literature for them! That way, they build their
downline. And that's exactly what I want to happen. And you
should too! In some MLM programs, the literature and video
tapes are very expensive to send out at your cost. Don't do
it! I mean, don't do it at your cost. But do send the
complete package. Here's how. Let's say you have someone
that is interested in your MLM program and the complete
package of promotional material of color literature and
video tapes, etc. will cost you $20.00. Here is where cost
"would-be" MLM mailorder types fall short. Instead of
sending out everything like they should, they make their own
poor copies and then tell the person if they are interested
they will send out the video. Or they tell the person to
send $10 for the video. How do you think the prospective
distributor feels? What does he think? He wonders if this is
how he is supposed to sell this wonderful MLM program. Not a
good impression.
Instead, be totally up front with these people. Remember, you
only need to sign up 10 or so people in your first level, so you
can be a little bit "picky." We make no bones about that in our
advertisements. For the inexpensive mailings, we ask for only
$1.00. For the expensive packages, we simply explain that we
want to make sure he gets the complete promotional package, but
he has to pay for it for reviewing. If he is not interested, he
can return it in good condition, and we'll refund his money less
the postage and handling costs. We only ask that we get paid for
the postage and handling! That way, you can be assured that your
prospective distributor is getting the complete first class
package, and you don't lose money sending it to him.
Now, I realize that this person may instead send off for similar
literature from someone else that is sending it to him free. But
how long do you suppose this person will continue to do this
before he realizes he can go broke doing this. And how is he
supposed to duplicate this method? I sure don't want to lose
money doing it this way. And I sure can't show you, my downline,
how to do it without losing money. You can't and don't want to
personally sponsor everyone that is possible. Instead, you want
10 good active people. That way, you can be selective. In fact,
if the truth were known, the people that you sponsor on your first
level will have a tremendous advantage. Won't they? Isn't this
worth quite a bit? If you have a sponsor that is actively
promoting this program, he will be able to help you immediately
with hot, fresh, qualified leads. People that already have these
reports. Now compare that to sending off to one of those "lone
souls" that offer free, second rate literature. The point that
I am trying to make is that you offer a true value to all people
that you sponsor. You have a first class program. Don't give
your services away free. Earn while you learn. And teach others,
via the MLM MACHINE, to do what you do!
7. Stay In Touch With Your First Level Of Downline
After you sign up someone on your first level, stay in touch with
him by letter or phone to make sure he is happy, active and
prospering. You want to do this for two reasons. First of all,
your life line in MLM is to make sure that your first level of
people have sponsored their fair share of 10 or so active people.
If they are having trouble, help them out. Feed them leads and
offer advice on what worked for you. In other words, share your
success methods.
The second reason is that if he has by chance become inactive, you
must replace him with someone new. Your job is to make sure that
you keep a vigorous first level of distributors that do the same
as you. If someone becomes inactive, or worst yet, never starts,
don't fret. Some people just never will do anything. If that's
the case, forget him and replace him. Tough line, but do it!
We're only talking about your earnings and your fortune!
8. Teach Your Downline The Magic Of Using Cross Pollination
This is a powerful technique! Use it to the fullest, and teach
your downline how to use it! This builds a "perpetual motion
machine" into your organization. Make sure you read and study
our report "How To Use Amazing CROSS POLLINATION Methods To Earn
Up Front Cash While Building An Explosive, Infinitely Deep
Downline." Enough Said!
9. Sell Your Upline!
This program not only can be used to promote the MLM program
advertised in the MLM MACHINE reports, but it is also very
effective in promoting your own personal other MLM programs. In
our report, "30 Choice" MLM Programs Automatically Promoted For
You," there is space to advertise other MLM programs that you may
be participating in. That being the case, you can add your own
programs as well as promoting ours.
If you have other MLM programs, you might have an opportunity to
enroll your existing upline members in the programs described in
the MLM MACHINE. What would happen if you go to your "Big Time"
upline and explain the MLM MACHINE to him? Just think about this.
The MLM MACHINE provides a vehicle to help you promote your
program(s) that he has sponsored you in. Do you think he will be
in favor of this? Of course! But now what would happen if you
interested him in some of the programs that you are in and he
isn't? Do you think you might be able to sign him up in some of
your programs? Maybe. And if you do, how many people do you think
he might be able to expose to YOUR new programs? A lot I bet!
Well, it is worth a try. Isn't it? If you can pull this off, you
can get an awful lot of people recruited in a big hurry!
10. Offer Cooperative Advertising
Let's say you now have 10 strong active people in your first
level. Wouldn't it be nice if they collectively went
together and advertised? If each person threw in a few
bucks, they could generate a lot of leads for them and their
downline. Couldn't they? Well, it just takes a little bit of
coordination on your part. After all, you know who your
first level of people are, and they don't necessarily know
each other. It is up to you to make this suggestion to your
people and it's easy to do. Why not try? They will probably
appreciate your efforts. After all, they stand to earn a lot
more money if they do so. But you will have to put it
together.
11. Discreetly Help Build Your First Level's Downline
If you become active in this program, you will have the
opportunity to sign up more people than what you need in
your first level. It works something like this. All of a
sudden you begin to make some serious money. You are
generating more extra leads. Your wife (or spouse), kids and
friends spread the word. You now are approached by all kinds
of people who want to "get in this deal." And, oh yes, some
of that literature that you sent out months ago now start
coming in with people that want to join. Well, here's your
chance to help a few struggling people on your first level.
Instead of signing these new people in your first level, have
the application sent to you and assign these to a few select
people who really need a little help. Now be careful. You
can't be expected to build your first level's organization.
But you can help a little when you can. Remember, everything
that you do must be 100% duplicative so don't make claims
that you can't back up. Don't make claims about things only
you can do, and your downline can't do.
12. Encourage Your First Level To Participate In MLM
Training Programs
Most MLM companies have methods available to help train you how
to promote their products. If these are available, by all means
buy them, attend the seminars and the like. They are generally
well worth the money and time. Better yet, in some MLM programs,
you can earn extra profits when your downline participates in this
training program. by all means, take advantage of these fine
programs. It will not only help you, but it will help your
downline. And you can earn extra profits! Good deal!
Summary
If you think about what has been said in this report, it is truly
amazing. Most people try to "fight" the basic MLM fundamental
truth. Don't try to recruit the whole world! Only a few! That's
not really that hard. Not when you use this program. Is it?
Just imagine. You sell 10 or so MLM MACHINE packages and then you
recruit only 10 people. And they do the same. Really, is that
very difficult? I don't think so. do you? If you follow the
simple steps in this program, you too could be one of the elite
3% who may earn over $100,000! That wouldn't be too hard to take,
would it?
Now I can try to convince you until I'm "blue in the face." If
you're one of those people that won't try, I can't do a thing to
help you. But if you are one of the few that will seize this
opportunity and run with it, then this program can work for you.
Now's the time! One thing is for sure. The earlier you get
into this program, the more opportunity you will have. If you
have the complete set of all 15 MLM MACHINE reports, you have in
your possession a remarkable plan. Use it to your advantage!
Go for it! How much can you really lose? A lot if you don't
act now! So what are you waiting for?
To Your Success |
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