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Multi-level marketing may be the
opportunity of the 1990's. Many fortune have been made, and many,
many more will be made by this simple marketing method. But it
seems there are many people who have given MLM a sincere effort
and still not have their effort rewarded. There are many reasons
for most of them relating to the person's personal abilities and
the quality and price of the product being sold. There are ways to
overcome those problems and make MLM work for you, and here is
what the greats in the field have done to achieve their incredible
incomes.
1. Sell only quality products at fair prices. The company
supplying the product must be reputable and offer prompt service.
2. Choose specific items or product lines that sell for under $20
and will lead to later sales of the same item to the same person.
3. Show the product and give brochures to absolutely everyone you
know from your brother to your meter reader to the person at the
gas company who opens your check envelope. These people will
eventually come to you.
4. When using the mails to distribute brochures, always add a
personal note written in pen, with each one, encouraging them to
read the material and outlining what you know about their business
that makes your opportunity so good for them. Get them to read the
literature. Personal sales notes are incredibly powerful tools.
5. When using the mails, be careful about using mailing lists.
Most commercial lists are overpriced and pull much more poorly
than advertised. It is wiser to advertise your opportunity in
magazines with classified sections, especially those with other
MLM ads.
6. Contact as many people as you can in a 24-hour day. You will
not get rich by getting others to make you rich. You will get rich
by being successful yourself and by showing others your success
and your success will only come through action.
7. Fast money in MLM is rare; big money is not so rare. You may
not even get a first check for six weeks, and it will probably be
small. The aim of your efforts will be to build toward a network
of distributors under you, especially on the third through fifth
levels where fortunes are won and lost.
8. Plan your campaign. Know exactly where you want to be in one
month, six months, a year, five years from now. Stick with every
bit of the plan you can, although you will find it needs revision
as your success grows. If your plan requires mailing X number of
letters or holding X number of sales meetings a week, do it, and
fill every activity with the maximum amount of efficiency and
effectiveness.
9. Never let yourself stay discouraged for more than a moment.
Persistence is the real key to MLM selling. The longer and harder
you work, the more certain you can be that you will win. Believe
it or not, there are still many fortunes to be made, so never
blame a good product for your failure. The losers are the dabblers
and the dropouts.
10. Unless specifically requested in your contract, don't stay too
long with just one product or product line without adding another.
Add a new line as often as your finances permit. Department stores
make more money than specialty shops.
11. Don't waste time! The more effort you expend in the crucial
first few weeks, the more rewards you will reap "downline." |
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